The Sobeys Food Tour made its way to the Aviva Centre in support of the Rogers Cup in August 2019 and let me tell you, ain’t nothing like yummy free food to incentivize behavior. Sobeys had it figured out with their sizzling ribs give away. The line-ups were long but quick moving, the merch was eco-friendly and the weather was blessed. Tennis watchers could catch qualifying matches while sinking their teeth into some good food all provided by the good folks at Sobeys.
The team was giving away branded reusable grocery bags as well, with a picture of your face on it. What a way to merge the customer with the company. Coupled with a satiated stomach and you have a potential customer that will be sure to return.