DIY MY WINE CO.
BY PELLER ESTATES
WRITTEN BY: MOHNA VAID
For Peller Estate’s DIY My Wine Co. we designed the social media, content strategy to empower and encourage millennials and gen X to delve into the DIY world of winemaking. Our focus was to show wine lovers how easy it is to become a vintner without the hassle. As the DIY My Wine Co. kit demonstrates how simplistic and enjoyable it is to create a large volume of wine for the perfect price in the comfort of your own home.
As content strategists and creative directors, we curated and produced original brand photography, video and social media assets for a tailored approach for the official product launch. Engaging visuals generated brand awareness for the target demographic which drove consistent landing page traffic and maximized lead generation. Sequenced creative strategy allowed for re-targeting and ensuring a full funnel approach was possible. Our efforts led to over 5000 followers on Instagram in the first 2 months.