WRITTEN BY: MOHNA VAID

Girl Connected was conceived based on a desire by Lola Plaku to create a mentoring program and networking space for young women wishing to enter the entertainment and music business. Peepthasteez led the development of this program by directing the social media and experiential strategy. This was carried out through designing the social media and content strategy, social media management, producing brand identity assets, generating video and design content, assembling concepts/themes for conferences and conducting operations of events.