CANADIAN TIRE - WE ALL PLAY FOR CANADA
WRITTEN BY: MOHNA VAID
#WeAllPlayForCanada was a national activation executed in early 2018 to share the love and enthusiasm Canadians have for their beloved Olympians. A symbolic golden stick was taken coast to coast across our country and touched the hands of many diverse faces.
When the campaign made it’s stop in Toronto’s Nathan Philip Square, we were there to capture the excitement and festivities. Infamous City councillor Norm Kelly made it out to show support as well. Let’s just say the spirit of winter sports thrives in our blood and even on a brisk minus -10°C day the square was packed with passer-bys engaging with the activation, stopping by for pictures and cheering on our olympic athletes.