WRITTEN BY: KARTIKAY VAID

In summer 2017 the team is having a meeting and @stephaniefernandez.png mentioned how cool it would be to design a sneaker. Fast forward a month and low n behold the law of attraction answered the call and we get approached by @iluvlola to help bring her ideas to life for the Puma Nova sneaker. It was an honor to be on board this project and help Lola actualize the vision she had for the sneakers. It's a pleasure to work with someone who has been such a machine behind the scenes of current day pop culture. When your client is dedicated to innovation and excellence there's a natural synergy at play.